Tesla Raises Cybertruck Cyberbeast Price by $15K with New Luxe Package Perks

Tesla has increased the price of its flagship Cybertruck Cyberbeast model by $15,000, now retailing at $114,990. The premium includes supervised Full Self-Driving capabilities and unlimited access to Tesla’s Supercharger network under the newly introduced Luxe Package.

The MOVE targets high-end buyers amid growing competition in the electric pickup segment. While the Cyberbeast sees a significant price adjustment, other Cybertruck variants remain unchanged. Tesla’s pricing strategy reflects a focus on tech-driven differentiation, though the steep hike may test demand elasticity.

Since its 2023 launch, Cybertruck production and pricing have seen multiple revisions. This latest adjustment underscores Tesla’s attempt to position the vehicle as a premium offering while balancing feature enhancements against consumer price sensitivity.